How enterprises can adapt and evolve to changing digital technologies
The Respect Culture Summit is our flagship event. It’s community driven which means you are involved in helping us to build the Summit you want to attend. Our goal is to make sure you walk away with tools, learning and community. The Respect Summit will be held in 2018 on March 2 – known as Employee Appreciation Day in the United States and Canada. It is a virtual gated event.
The day which is traditionally held on the first Friday in March is still gaining traction and was created for the purpose of strengthening the bond between employer and employee. At The Respect Campaign we say it is an opportunity to talk about the power of R.E.S.P.E.C.T. to bring about positive engagement and reinforce powerful values. We also focus on the role digital technologies play in reinforcing respect in workplace cultures.
Why? The increasing integration of digital technologies in all aspects of our lives is both a benefit and a challenge for employers and employees. How does an organization embrace the reality of today’s digital world, put it to work, and stay open to future innovations while balancing the needs of its customers and employees?
Embracing the digital challenge
Organizations are benefiting from the increased digitization of the workplace through increased productivity, cost savings, a more mobile and agile workforce, and generally increased flexibility and adaptability in an ever increasingly complex marketplace. Enterprises are collaborating more globally, and with more diverse and global staff.
While this has been a boom for employers, it has also changed the power balance in the employer-employee relationship, often more towards the employee. The ability to work from anywhere and stay connected through smartphones, tablets, and other mobile devices has enabled employees to stay connected and collaborate with peers and stay on top of digital trends more readily than the organizations they work for.
This new digital workplace also creates its own challenges, including security, developing a new kind of digital etiquette to expectations for employees online and offline, and the tendency for building expectation of always being “on,” causing burnout and often leading to retention problems. Integrating digital technologies into the workplace can not only wreak havoc on the productivity of workers, but it also creates its own distinct culture, impacting the previous work culture and the general work experience. These changes will challenge the workplace by forcing both executives and employees to adapt the way they interact with each other and the technologies that enable their work.
Companies must be proactive in creating new systems and policies, and re-interpreting their corporate culture around digital in the workplace, or they risk losing clients, productivity, and employees.
Organizations that will succeed in this new digital work environment are those that can be open to innovation and adopting new digital methods while also curating those digital experiences for their employees, including creating distinct lines between work and non-work, and making the workplace overall more human-centered rather than technology-centered.
The Respect Culture Summit program will be announced in early 2018.